November 26, 2014

#GivingTuesday is almost here! NTEN Members share their campaign plans

It’s hard to believe it’s less than one week from #GivingTuesday, an international annual day of giving to kick off the giving season. #GivingTuesday takes place on the Tuesday following Thanksgiving, falling on December 2 this year. For nonprofits, taking part in #GivingTuesday can be an effective boost to your annual campaign fundraising efforts. In the two years since its inception, #GivingTuesday campaigns saw a 90% increase in online giving, and 40% increase in average gift size. But the holiday is also a way to rally your community together in the spirit of giving to share their support for causes they care about. Now in its third year, #GivingTuesday has grown into a worldwide movement with over 16,000 partners.

Many NTEN Members are taking part in #GivingTuesday this year, and we asked our Members to share their campaign plans. Pathways to Education Canada is taking part in #GivingTuesday again this year. “This year, we’ve put together a whiteboard video, a first for us, to highlight what we do and #GivingTuesday,” explains Digital Media Manager, Jason Shim. Pathways to Education Canada has also effectively used video as a way to thank their donors. Their simple, but effective thank you video illustrates the power of video to move supporters.

“Unselfies,” i.e. taking a picture of yourself supporting your cause and sharing it, is another way many people are rallying support for their campaigns. Lacey Helmig, Youth Volunteer Corps (YVC), is excited to participate for the first time this year. Through their #GivingTuesday campaign, Youth Volunteers and other supporters are encouraged to take unselfies and share them, and the YVC blog has been highlighting supporters and their stories in the weeks leading up to Dec. 2. Thanks to a generous donor, they are also able to offer matching donations for #GivingTuesday contributions.

Lisa Narodick Colton, See3, is working with a group of homeless organizations to increase awareness about issues and feel grateful for what they have. They launched the hashtag: #thankful4home to encourage people to be thankful, and to give (and encourage others to give) to homeless shelters, services, and food banks this season – for #GivingTuesday and beyond. The National Brain Tumor Society has a guest blog post from a cancer survivor with an unselfie, encouraging people to take part in the campaign. They also offer supporters unselfie templates and other tools to make it easy for donors to show their support.

Companies are also getting involved in the effort. PeaceWorks Technology Solutions is turning #GivingTuesday into a team building event that supports one of their local clients, as well as the local community. “Staff have the opportunity to take a half day of paid work time to volunteer at the Cambridge Self-Help Food Bank”, explains CEO, Joanne Young Evans. “We are also encouraging a food drive at the office to assist in offering food and support for people and community groups in need.”

Staff at ClientTrack are taking part in an employee donation drive to gather items for The Road Home Shelter’s Candy Cane Corner Store. Candy Cane Corner is a partnership between The Road Home, YWCA Utah, and Volunteers of America, UT to help bring holiday magic and cheer to needy families in the community.

Other companies are offering special deals or matching funds. Double the Donation is giving their service away for free from November 11th–December 19th, to all organizations participating in #GivingTuesday, so nonprofits can easily find companies offering matching donations. Ritu Sharma, Social Media for Nonprofits, shares more resources for matching fund opportunities to leverage your #GivingTuesday fundraising dollars.

NTEN is taking part in #GivingTuesday this year too, and we hope you’ll join us for free community celebration on #GivingTuesday. Join us for a live conference call, and hear from NTEN Community leaders taking part in NTEN’s 2015 Community Challenge. You’ll have the opportunity to connect and ask questions of these experts, and share your own plans for the giving season.

Are you taking part in #GivingTuesday? Let us know about your plans in the comments.

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Megan Keane
Megan is a long-time San Francisco bay area resident with an extensive nonprofit background in community management, social media, and volunteer management. She's a problem solver and network builder passionate about connecting with people both on and offline. As NTEN's Membership Director, Megan supports the NTEN community, helping others connect, learn, and make the most of technology, and has spoken internationally on nonprofit technology. While she's not online, Megan can be found teaching or practicing yoga, hiking, or curling up with a good book. She's also a self-professed penguin nutcase, er, enthusiast. Follow her on Twitter: @penguinasana
Tags: Fundraising